Posts Tagged ‘Quality Lead’

Quality Lead DevelopmentContrary to popular belief the focus on quantity when it comes to lead development is not always the optimal route. Often when a business needs to up its lead generation it will throw money at recruiting new reps and double down on the number of leads they need to conjure up each day.

While numbers, of course, do play a large part, so also does the quality of the leads that are generated. Focusing on upping the quality can lead to a more cost-effective solution over hiring more staff. Part of this process is to identify the more promising leads – the higher quality leads and following up on those. Here are a few tips to help with this identification process. Read on »